About Bloomsbury Square

You’ve come to this page to find out more about my business. Thank you!

My name is Victoria Pender. I created Bloomsbury Square in early 2015 in order to make it much easier for you to find gorgeous fabrics and haberdashery for your dressmaking.

I learned to sew at St Margaret’s Convent School in Midhurst, West Sussex, in the South of England, where the lovely Sisters taught me their traditional sewing skills in dressmaking and embroidery. We learned to sew using the manual black and gold Singer sewing machines, turning the wheel with one hand and guiding the fabric with the other. I still like to hand baste seams and mark tailors tacks with thread.

The years passed….

Studying, creating a home, parenting and working hard in a high-pressure business career in corporate reputation management meant little time for sewing. Slowly, I drifted away from dressmaking and forgot all about it. A few decades later, I decided to take a break from the corporate world of reports and boardrooms to re-balance the important things in my life.

While pondering the way forward, I went to sewing classes and re-discovered my love of sewing (plus my stash of fabrics bought in the eighties and nineties.) It brought back all I had learned and some more. I found sewing again so exciting. So many new things on the market, new techniques and gadgets! But as I started to hunt for quality fabrics that would be right for my  projects, I realised that the traditional places I used to visit had mostly gone.

Such a shame. The joy of the fabric and haberdashery shop. Touching all the lovely fabrics, seeing all the colours and patterns and finding inspiration among the shelves and people is truly a pleasure shared.

Maybe it was time to do things differently.

I realised that it would be possible to bring back the luxury fabrics and haberdashery that I longed to find again, and to make it easy to buy via online shopping. I could connect with the online global sewing community and be part of something in the UK and worldwide.

I had found a new purpose..

It was time for me to start my own business.

It was time for Bloomsbury Square.